Aaron Lal | The Role Of Digital Marketing Companies

To stay cutthroat in today’s electronically savvy world, you should create and maintain a solid online presence. This necessitates much more than launching a website and profiles on social media platforms—as competition in the online world is ferocious.

Every single one of your competitors has added online marketing to their marketing tactic—many of whom turn to a digital marketing company for help. If you have ever wondered what a digital marketing company does exactly, you have to go through the post.

Digital marketing is a broad term utilized to explain an extensive range of online marketing functions. As a whole, the main goal of a digital marketing company is to do 3 things:

• Integrate your online profiles and platforms.
• Perform market research.
• Increase your online presence.

Aaron Lal being a well-known Digital Marketing professional with wide-ranging experience says that there are just a handful of the reasons you may turn to an outside marketing company. When choosing an outside company to partner with, it is vital that you review what they make and distribute online. There is no one who knows your business and brand better than you, and you do not want to run the risk of imprecise information being generated on your behalf. In fact, imprecise online data has a pessimistic impact on the bottom line of eighty eight percent of all companies—even if the imprecise data was an honest mistake.

You can do some of your digital marketing in-house, you only have to find out which part of your digital marketing tactics your employees have the skill set to productively accomplish. As a small business owner, you may not be large enough to have a full-time marketing position. You are likely more focused on staffing individuals with experience associated more directly to your industry. 

However, you may have someone whose part-time role is to carry out some of your digital marketing—even though they may spend most of their time performing other job duties. Here are a few instances of tasks you may be able to keep in-house.

• Recruit an outside company to create professional marketing videos, but you place them on your online profiles, social media, and website.
• Have an outside company design your website, but update content, pages, and blog posts in-house.
• You make your blog content, press releases, and online articles—but have an outside company deal out your online content.
• To make sure all communication is crafted in a manner that best represents your brand, you manage your social media posts—but have an outside company manage your paid social marketing.
• Your in-house marketing team makes your marketing themes and materials, but you depend on an outside company to manage and execute the online and cross-platform marketing.
• Hire an outside company to create your email marketing content or other online content, but you manage the allocation.
• 
• Have an outside company perform your market research, such as:
• 1. The most relevant keywords this quarter.
• 2. Researching niches within your target audience.
• 3. The social media platforms your target audience uses.

Aaron Lal has expertise in renowned brands like Disney, Nespresso, Guinness, Nestle, Smirnoff, Johnnie Walker, Unilever, IAG and Vodafone.