All That You Want to Know about Digital Marketing Assets and Strategies

Digital marketing or online marketing is a great deal these days. After all, internet usage has increased over the past decade and this shift has affected massively how people purchase products and interacts with businesses. Digital marketing is like any other kind of marketing—it is a way to connect with and manipulate your prospective customers. The real difference is, you connect with and influence those customers online.

What is Digital Marketing?

Basically, digital marketing refers to any online marketing assets or efforts. Email marketing, social media marketing, pay-per-click advertising, and even blogging are all great instances of digital marketing—they assist introduce people to your company and induce them to buy.

Here are some of the most usual digital marketing assets and tactics businesses use to reach people online:

Digital Marketing Assets

Almost anything can be a digital marketing asset. It just needs to be a marketing tool you use online. That being said, several people do not realize how many digital marketing assets they have at their disposal. Here are just a few instances:

• Video content (product demos, video ads, etc)
• Your website
• Written content (eBooks, blog posts, testimonials, product descriptions, etc)
• Social media pages
• Branded assets (acronyms, icons, logos, etc)
• Images (company photos, product shots, infographics, etc)
• Reviews
• Online products or tools (interactive content, calculators, SaaS, etc)

Digital Marketing Strategies

• Paid Search Advertising

It is one of the most excellent ways to target potential customers who are searching for a product or service actively like yours.

• Pay-Per-Click Advertising

PPC is actually a broad term that covers any kind of digital marketing where you pay for every user who clicks on an advertisement. For example, Google AdWords is a form of PPC advertising called “paid search advertising. Facebook Ads are another form of PPC advertising known as “paid social media advertising”.

   

• Paid Social Media Advertising

Most social media platforms like Instagram, Facebook, LinkedIn, Twitter, Snapchat and Pinterest will allow you to run ads on their site. Paid social media advertising is great for building alertness with audiences that may not be aware that your business, service or product exists.

• Search Engine Optimization (SEO)

You can also use search engine optimization (SEO) to rank and try pages or blog posts on your site organically. You do not have to pay for every click directly, but getting a page to rank typically takes quite a bit of time and effort.

• Social Media Marketing

Like SEO, social media marketing is the organic, free, way to use social media platforms like Twitter or Facebook to market your business. And, similar to that of SEO, organically marketing your business on social media takes several time and effort, but ultimately, it can bring much cheaper results.

• Content Marketing

Content marketing is another moderately broad digital marketing term. Content marketing covers any digital marketing effort that utilizes content assets (infographics, blog posts, videos, eBooks, etc) to build brand awareness or drive clicks, sales or leads.

Aaron Lal is Digital Marketing expert with comprehensive experience leading edm, digital, search, and social display campaigns for organizations and brands, for instance, Nestle, Nespresso, Johnnie Walker, Guinness, Vodafone, Smirnoff, Unilever, Disney and IAG.